Mcdonald's New Fresh Beef Quarter Pounder
If yous social club a McDonald's Quarter Pounder this week, you might notice a taste difference.
Every bit of Monday, the McDonald's Quarter Pounder is being made with 100% fresh, not flash-frozen, beef patties. The change is part of a nationwide rollout that began in March, when McDonald'due south began using fresh beef in some of its products. The burgers — the Quarter Pounder, Quarter Pounder with cheese and Double Quarter Pounder equally well as Signature Crafted offerings — will be cooked when they're ordered.
While prices of the burgers can vary by market, McDonald's said in that location will be no change in price equally a consequence of using fresh beefiness.
Phil Saken, McDonald's communications manager for Michigan and Ohio, said the company fabricated the switch after listening to customers.
"They wanted a hotter and juicier Quarter Pounder, and nosotros wanted to evangelize information technology to them," Saken said.
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The fast-food concatenation announced in March that it would begin using fresh beef for its Quarter Pounders nationwide. There is no indication that fresh beefiness will be used in other bill of fare items.
"The alter to Fresh Beef Quarter-Pound Burgers is the most significant change to our McDonald'due south organisation in Michigan since All Mean solar day Breakfast," said Marcos Quesada, general manager for more 520 restaurants in the state of Michigan, in a news release. "This is the adjacent step in our food journeying as we build a better McDonald's in every community nosotros serve."
McDonald's pointed out that information technology sources some of its beef from Michigan. In 2016, according to a news release, McDonald'south bought 11 million pounds of beef from the land.
Since the rollout started in March, burger rival Wendy's has been poking fun at McDonald'due south on social media. In March, a series of Wendy's tweets wished McDonald's a happy National Frozen Foods Day and noted that the Big Mac and other burger offerings were still using frozen beefiness.
In a Super Bowl ad, Wendy'southward pounced on McDonald'southward for asserting that "our beef is flash frozen to seal in fresh flavor" and stressed that Wendy'south beefiness is never frozen.
A McDonald's television ad campaign suggests that the fresh-beef Quarter Pounders volition leave diners speechless. The ads, co-ordinate to adage.com, feature Charles Barkley, Luis Fonsi, John Goodman and Gabrielle Union "providing the words for people supposedly rendered speechless by the taste of the new patties."
Marla Thrower, possessor and operator of the McDonald'south at Mack and I-75 in Detroit, said her customers love the new Quarter Pounder and say they can taste the difference.
"Visually, it looks dissimilar and is juicier," Thrower said Monday. "It's a game changer for our business concern."
Thrower said customers can order a standard Quarter Pounder with American cheese, slivered onion, pickles, mustard and ketchup or they can custom-order their burger with fixings of their choosing.
Jacqueline Kennedy, 58, of St. Clair Shores normally orders a double cheeseburger at McDonald's, merely decided to attempt the new Quarter Pounder.
"Information technology's juicy and the texture is better," Kennedy said.
Irma Hudson, 61, of Detroit, said the new Quarter Pounder tastes completely different from the original.
McDonald'southward says it has been been on a "nutrient journey" over the last several years to better the chain and raise customer experiences. By June, all McDonald'southward Happy Repast menu offerings will be 600 calories or less and will be compliant with new criteria for less added carbohydrate and saturated fat. More than 75% of the meals volition meet McDonald'due south new sodium guidelines.
The concatenation too committed to using chickens non treated with antibiotics, according to mcdonalds.com, and has fulfilled that commitment. The apply of cage-free eggs and food packaging from renewable, recycled or certified sources is expected by 2025.
Contact Susan Selasky at 313-222-6872 or sselasky@freepress.com. Follow @SusanMariecooks on Twitter.
Source: https://www.freep.com/story/entertainment/dining/2018/05/07/mcdonalds-quarter-pounders-now-made-fresh-not-frozen-beef/586235002/
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